Giving Cruisers Confidence to get back onboard
The Pandemic has had a devastating effect on the travel industry, and cruise operators were no exception. Cruise lines were shut down for months, they’ve dealt with rapidly changing protocols, poor publicity, and ongoing uncertainty driving low booking and traffic continues to impact cruise lines and their return to normal operations.
It is great to see cruise lines show signs of recovery. With 239 ships set to be in service, global cruise capacity will be up 8.4 percent in December, according to the latest edition of the Cruise Ships in Service Report by Cruise Industry News. Today’s marketing session at the New to Cruise Festival talked about the renewed focus on providing tailored personalized experiences, these of course need smart insurance as each itinerary is different.
Every cruise experience starts before onboarding and even dedicated cruise lovers may be discouraged by the restrictions and new risks. Cruise lines can reassure cruisers during their booking journey by offering protections tailored for cruise-related fears, which drives higher rates of consumers’ cruise booking.
A question for all cruise and ferry operators – Have you done everything you can to reassure your cruisers?
Pattern has a wide range of products to help rebuild confidence in cruising; these include specific Covid-19 protections tackling medical needs, trip cancellation coverage, bad weather protections, and real-time travel information and alerts.
Our protection products are designed to increase the % of consumers making a booking (lowering cart abandonment), as well as making your travelers’ journey more enjoyable. With the new ‘Wave Season’ upon us many travelers fear being sea-sick and avoid booking, offering ‘Bad Sea Conditions’ protection can secure these sales. If 3 days before departure the weather forecast shows bad sea conditions (high waves, wind, rain, etc.), then the traveler has the option to cancel their trip and get fully refunded.
No paperwork for you, no questions asked, no need for them to file a claim!
Specific cruise travel insurance benefits can include: missed port departure, cabin confinement, itinerary change, unused excursions and cruise interruption. Give your customers peace of mind to book in advance and then relax aboard their cruise.
You don’t have to be an insurer to offer insurance directly to your customers. Get in touch to hear how simple it is to start protecting your customers.
About the author
Louise Robertson is a passionate marketer who believes that marketing is about being present, relevant and adding value. Working for Pattern enables her to work closely with customers to deploy embedded protections that take away booking concerns. Embedded Insurance is creating a paradigm shift in the insurance industry and is driving business growth.
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