Pattern Joins United States Tour Operators Association



Pattern starts 2023 on a high note by joining the professional trade association, the United States Tour Operators Association (USTOA). 

USTOA members represent some of the top names in travel and tourism. They account for a sizable portion of the tour operator market in North America. 

Meitav Harpaz, Co-founder and CEO of Pattern Insurance, says, “It’s fantastic to be part of this incredible trade association, particularly when the travel industry is regaining momentum. We look forward to sharing our platform, helping many operators build and strengthen their customers’ trust in  embedded insurance.” 

Travel operators are familiar with the conversation around embedded insurance and the post-Covid demand for travel insurance. In a recent report, the AAA found that 50% of consumers are more likely to purchase travel insurance than before the pandemic. Joining USTOA enables Pattern to educate and collaborate with members. Working with Pattern, they can easily embed relevant bespoke insurance into the customer pathway.

Luis Maravi, Director of Membership & Programming, adds, “We’re thrilled to welcome Pattern into the USTOA family. The travel market is always evolving, and it’s exciting to see the demand for instant compensation set to take center stage within the next decade. Travel insurance offers very relevant benefits before and during travel. It’s  an ideal match to bring both insurance and the tour operator industry together.”

Pattern is looking forward to helping operators offer relevant insurance and embedding relevant propositions into the booking pathway. Pattern’s state-of-the-art AI-driven platform enhances real-time customer engagement at the point of sale with appropriate protection offerings that create peace of mind for the consumer while increasing conversion and ancillary revenues for the distributor.

*AAA Research

Published on Tech London

About the author

Louise Robertson, Global Marketing Director, Pattern.

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