Pattern welcomes Grant Baker as US Head of Sales and Partnerships


Pattern welcomes Grant to lead its US embedded insurance growth, bringing years of experience and credibility working with ski resorts, registration platforms, and professional athletes. In his new role, Grant will expand Pattern’s partnership program and increase collaboration with leading brands in the industry.

Grant has a strong track record of business development, growing revenues and increasing market share in B2B and B2C markets. He has extensive expertise in insurance, travel, registration, and event platforms, launching products for InsurTech since 2017. 

“It’s an exciting time to be a part of this fast-growing insurtech” states Baker. “Pattern has developed an impressive portfolio of award-winning insurance propositions. Combined with its global regulatory framework, it makes it easy for platforms and businesses to sell embedded insurance for customers worldwide. I’m looking forward to introducing Pattern to many new markets and building relationships.”

Metiav Harpaz, Co-Founder and CEO  of Pattern, adds: “Grant is an awesome addition to Pattern, and he is joining us as part of our focus to grow sales and build our US presence. Embedded insurance is one of the hottest topics in the market. Grant’s wealth of experience in the bookings and ski industry brings a new specialism to the Pattern team. Pattern delivered significant growth in the winter sports category already, and Grant’s  extensive market knowledge will further bolster our presence in this sector.”

Pattern is a fast-growing global InsurTech MGA that empowers online travel, recreation, and events companies to design, build and distribute innovative insurance offerings seamlessly in their customer journey. 

Grant will be attending next weeks Mountain Travel Symposium in Banff, Canada. Email us to arrange a meeting:


About the author

Louise Robertson, Global Marketing Director, Pattern.

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